Altera Vastgoed is nominated for the campaign hashtagBeYourself in the category “Corporate Social Responsibility”.
The campaign is developed together with Urban Solutions. hashtagBeYourself is an innovative on- and offline campaign for Sint Jorisplein Shopping Centre in Amersfoort. Utilizing a new approach, never done before in retail real estate. The message: be yourself! By providing visitors information and an interactive platform, Sint Jorisplein’s social added value increased. Both target groups (millennials and screenagers) were reached through interactive communication, events and influencer marketing by local influencers. Within the campaign they were called ‘coaches’, with the focus on personal development.
Erwin Wessels: After winning the Dutch “NRW” marketing award, we are pleased that the ICSC appreciates this new approach of marketing as well. We are very much looking forward to the award ceremony during the Retail Innovation Forum of ICSC